A non-profit fitness and wellness program for youth that combines play and education to promote healthy choices and active lifestyles.


“Today’s 10 year olds are the first generation expected to have a shorter life expectancy than their parents” 

What We Know: Our Situation

Child obesity has been a nation-wide epidemic with 17% of U.S. youth considered obese. Prevalence of childhood obesity has tripled since the 1980s. There are many contributing factors listed by the Centers for Disease Control and Prevention (CDC) that may have led us to this state. But at the end of the day, the reality is kids are not moving enough and not eating well enough.

Obesity is only ONE of the many consequences of physical inactivity.

Physical inactivity is a fast-growing global-wide issue not just among kids but also adults. In the U.S., physical activity level dropped by 32% since 1965 and by 2030, it is projected to drop by 46%. Research also shows that kids become more sedentary as they age. Among 9-15 year olds, physical activity level dropped by 75%. Only 18.5% of high school female students and 38.3% of high school male students participated in 60-minutes of physical activity per day. Due to physical inactivity, today’s 10 year olds are the first generation expected to have a shorter life expectancy by 5 years compared to their parents.

So…Kids need to MOVE!

Benefits of physical activity are clear. It is not just about physical health. Mental benefits of physical activity include but not limited to decreased anxiety and depression and increased self-esteem. Research also suggests that kids who are active are 15% more likely to go to college and less likely to smoke or use drugs. [Read More]

What We Believe: Our Philosophy

Kids need to move. We agree, but we need to think more long-term…Kids need to build healthy habits as part of their lifestyle, including choosing to be active and eating a nutritious diet.  Research has found that when given the choice, many kids are choosing not to participate in physical activity and choosing to eat junk foods. Requiring them to participate in PE or sports may get kids to move and banning soda on school campus may reduce soda consumption. But we know there is a time limit to how long we can dictate and control kids’ behaviors. Ultimately, they will do what they want. Furthermore, early childhood and adolescence years are critical in developing healthy habits as choices/behaviors during these years can have significant impacts on their choices/behaviors as adults. Therefore, we believe that starting to build a sustainable foundation of health at a young age is the key to empowering kids to take responsibility of their health.

To build a sustainable foundation of health, we focus on FITNESS and WELLNESS to develop healthy bodies and combine EDUCATION and PLAY to build healthy habits. 

 [Read More]

Through our approach, we aim to change kids’ current and future choices and behaviors. By participating in our program, kids will reap both short- and long-term health benefits.

[Benefits of UrbanPlay™]

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